A wealth of experience

For more than 12 years, we have provided our clients with results-driven marketing and communications services. Our value-based analysis, marketing collateral, and consulting services emphasize the connection between product performance, improved business or workflow processes, and measurable financial results.

We have completed a wide variety of print, media, and consulting deliverables for clients in the United States, the European Union, India, and the Asia-Pacific region. Here is a representative sample of our work.

Strategic marketing services

Strategic marketing services are typically done with C-level executives. We are not at liberty to showcase specific examples of our strategic marketing projects, but we can describe the depth and range of our work.

Here are several representative projects.  

• Advisory services that introduced business value concepts and selling techniques to major software manufacturer.
  
• Strategic marketing and messaging for a digital media technology company. Services improved market positioning during merger and acquisition activities.
  
• Strategic analysis, positioning, and messaging for a Web 2.0 technology company. Services improved presentation, collateral and emphasis to potential investors such as traditional venture capital and private equity firms.
  

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White papers

We have written and produced more than 40 white papers, most of which are based on value-related concepts and analysis, for global software companies. These business value and technical white papers, which were created for product launch and go-to-market campaigns, were oriented to CXOs, business and IT thought leaders, and IT professionals.   

• First-of-its-kind value analysis of Microsoft® Windows® XP client operating system.
  
• Analysis of value provided by Microsoft Windows XP for Tablet PC operating system.
  
• Windows XP value analysis from a different perspective: total value of opportunity.
  

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Video and multimedia

Our videos use the medium of high-energy, high-impact visual storytelling to showcase your technology, product, or service. We have written, directed, and produced a wide range of video case studies and promotional pieces for product launches, marketing campaigns, and more.

Allianz USA used Microsoft Enterprise Project Management 2003 to better organize its software development activities.

AXA Financial Services (France) used Microsoft Office Enterprise Project Management (EPM) 2003 to optimize its portfolio management best practices.

This Microsoft Corporation promotional video shows prospective customers the value of Microsoft Office EPM 2007.

Microsoft Corporation presented a montage of interviews with satisfied enterprise customers at Envision What’s Next, the Microsoft Project Conference 2006, to show prospective customers the value they can realize by deploying Office EPM 2007.

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Interactive product demonstrations

Multimedia and animation-based product demos and training collateral apply the visual storytelling process through the user’s eyes in an online environment. We write, direct, and produce product demos that showcase the business value of technologies, products, or services. Multimedia productions have included online and touch-screen product demos, web-based content, and internal training and education.   

• Animated online demonstration that showcased the business value of Microsoft Office Forms Server 2007.
  
• Animated online demonstration that showcased the business value of Microsoft Office Business Intelligence 2007.
  

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Value analysis

Value is the foundation of everything we do. We develop return on investment models for companies that use value analysis to demonstrate a business case for their customers.

We have helped virtually all of our clients do value analysis in one form or another. Value analysis that supports product positioning, messaging, and financial assessment of technologies are typically used in proprietary, internal-only documents. However, here are several public examples that we can share.   

• Value-based sales training manual.
  
• Detailed value-based customer evidence case study.
  
• Standard value-based customer evidence case study.
  

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Brochures and print

We have written, designed and produced more than 100 sets of marketing collateral, most of which are based on value concepts and analysis. This collateral was created for product launch and go-to-market campaigns. Representative examples include:                                                                    

• The Microsoft Office 2003 CEO Gift Pack, a four-color, business-to-business print brochure and CD insert.
  
• A four-color, business-to-business print brochure, one of eight items created for a Microsoft Partner Alliance campaign.
  
• A four-color business-to-business print brochure for NS8 Corporation, a digital media platform distribution company.

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Case studies

We have written and produced more than 200 customer-facing case studies and many case studies written for enterprise internal use. Most of these were based on value analysis methods and were created for product launch and go-to-market campaigns.   

• Short-form business value case study.
  
• Long-form business value case study.
  
• Customer evidence technical case study. 

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Results-driven