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Home > About > Team
Marc Strauch

Marc Strauch, founder and chief strategist for NuovaDyne Marketing Group, works with software and clean technology companies as they bridge the gap from product development to market- and sales-driven companies.

Before founding NuovaDyne, Marc was CEO and co-founder of Topaz Bridge, a developer of enterprise software, and Chief Marketing Officer of NS8 Corporation, a publicly traded company developing digital rights management and secure content distribution for emerging media markets. 

For nearly 12 years, Marc was a marketing communications and strategy consultant to Microsoft Corporation. At Microsoft, Marc and his team worked with product groups on the launches of several versions of Microsoft Windows, Microsoft Office, and many specialized server and client applications. 

Before marketing technology, Marc spent more than 7 years working with major US advertising agencies such as Young & Rubicam and Ogilvy & Mather on Fortune 500 accounts such as Levi Strauss, Walt Disney, and Chevron.

Early in his career, Marc spent 10 years working with community groups and government agencies doing public policy strategy and organizational management in economic development, regional land use, and natural resource planning.

Marc earned a Master of Urban Planning degree from the City University of New York, and a B.S. in Environmental Science and Public Policy and a B.A. in Economic Geography from the State University of NY.

Patricia Ruffio

Pat Ruffio has followed a passion for technology throughout a 35-year career. For more than 7 years, Pat has served as NuovaDyne communications specialist and technology market analyst. She uses her talents in information architecture, marketing communications, and technology analysis to create marketing collateral, competitive intelligence, and market analysis products.

Before joining NuovaDyne, Pat spent 5 years as a editor and information designer at Microsoft Corporation in Redmond, Washington. Before working at Microsoft, Pat was an independent technical editor and marketing writer in her Houston-based firm, The Technology Connection for more than 12 years. There, she produced multi-client marketing reports for clients in the biotechnology, bioprocessing, pharmaceutical, and specialty chemicals industries. These market analyses described the commercial status of emerging technologies and identified processes that were-or were not-ready for commercialization.

Early in her career, Pat specialized in the economics and politics of technology transfer, which became the basis of her work as a technology analyst for Petroconsultants, a Houston-based petroleum intelligence consultancy.

Pat received a BS in Biology from Portland State University in Portland, Oregon and studied at the University of Washington's Institute for Marine Studies, where she received her Master of Marine Affairs degree.

 

Daniel Garrie

Daniel is a Managing Director at EMI Capital, where he specializes in legal technology risk management. Before working at EMI Capital, Daniel was the Director of Electronic Discovery and Information Governance for CRA International (formerly Charles Rivers Associates).

A nationally recognized expert in electronic discovery and information governance, Daniel has delivered complex enterprise technologies for the U.S. Department of Justice, Westpac Bank, Schlumberger, AIG, eBay Motors, DHS, and Johnson & Johnson. He has provided legal and technology guidance and advised senior legal and technology stakeholders at global companies on complex, pending e-discovery and information governance issues. Daniel is also an electronic discovery neutral in disputes involving the convergence of law and technology in partnership with Alternative Resolutions Centers. A thought leader who has written more than 30 articles, Daniel is also a frequent speaker in the United States and abroad.

Daniel invests part of his time working in the field of intellectual property risk management. He develops and focuses on high-growth ventures and fundraising from institutional capital sources, strategic corporate partners, and high net-worth individuals. David has a J.D. Law from Rutgers School of Law and an M.A./B.A. in Computer Science from Brandeis University.

Giuseppe Mascarella
Giuseppe brings many talents to the NuovaDyne team, especially his flair for transforming complex technological ideas into workable, high-value business solutions. His multilingual and multicultural background and business experience in more than 50 countries make him an ideal participant in marketing emerging technologies anywhere in the world. 

Before joining the NuovaDyne team, Giuseppe served as president of O’Biolla, where he restructured a $28 million juicing plant into an innovative biotech company specializing in Nutraceuticals. Before coming to O’Biolla, Giuseppe was a senior business and marketing manager at the Microsoft Corporation in Redmond for 11 years. At Microsoft, he was part of the teams that launched 10 products, including Microsoft Office, the most successful product in the history of software.

At Microsoft, Giuseppe demonstrated his leadership ability in several far-reaching transformation initiatives. As Senior Marketing Manager, he redefined the value proposition of the Microsoft collaboration technology platform in large organizations and led the large multivendor team that developed the REJ (Rapid Economic Justification) Framework, an innovative marketing approach based on business value concepts and analysis.

Giuseppe holds a Master of Science in Engineering Management from the State University of Palermo and a post-graduate business management degree from the American Management Association. He also attended classes at MIT Sloan business school.
Jeff Robertson

Jeff  brings more than 35 years of experience in management, sales, and marketing to the NuovaDyne team. He is a skillful entrepreneur, who has run various successful businesses in the construction and real estate fields.

A passion for new technologies that make a positive, global impact led Jeff to start Clean Solutions Company. Clean Solutions designs and builds modular plants that transform up to 5,000 tons per day of municipal, industrial and commercial waste streams into clean, reliable energy and economic assets.

Jeff’s expertise in championing new technologies has a long history. Since the first oil crisis in the 1970s, he has marketed alternative technologies such as multi-fuel furnaces, solar panels, and modular building construction techniques. He has also managed real estate development projects that range from original design concept to final build-out. This direct, hands-on experience, which includes federal, state and municipal projects, provides insight into the practical aspects of industrial construction.

Jeff was awarded a degree in Latin American Economic Studies by Syracuse University and holds a Journalism degree from the university’s Newhouse School of Public Communications.

Tom Routt

Tom’s 25 of years experience in IT architecture, implementation, and executive management provides NuovaDyne with world-class technical insight and  advice on the capabilities and value of advanced software. 

Tom, who has guided Fortune 500 enterprises in US$1 billion of IT investments, is equally accomplished within enterprise and entrepreneurial settings. His IT experience includes enterprise applications, computer networks, wireless technology, information security, storage networks and quantum computing.

Tom is also the president of Vedacom Corporation, a Seattle firm that delivers enterprise network, wireless, security, and interoperability architecture and design solutions to the Global 2000.

Before joining the NuovaDyne team, Tom  was president and chief scientist at NS8 Corporation, a Seattle-based company that develops secure, on-demand rich media, content licensing and royalty distribution management.

Tom received his Bachelor of Science degree in Environmental Science at Western Washington University, an MBA in Information Systems from Southern Illinois University, and a PhD in Computer Science at Maharishi European Research University.