Execution is the only differentiator
for success
Even the best strategy is ineffective if you lack the tools to implement
your plan, communicate your message, and accomplish your goals. Our
traditional and new media tactical tools help you communicate and measure
the value of your products and services.
Value analysis
Measure the value of your products and
provide tangible ROI evidence
Value studies provide tangible financial evidence that helps close sales.
Use these studies to clarify the measurable value of your offerings and
what makes them compelling. You can use value studies as an external marketing
tool that shows how your technologies, products, or services provide value
to your customers. Or, you can use value analysis methods to promote specific
technology investments or projects within your organization. In either
case, these studies use plain language, easy-to-understand graphics, and
conventional accounting tools that all business professionals understand
and trust.
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Marketing collateral
Brand-focused communications that support
go-to-market strategies
Reinforce your brand and value proposition with tightly focused, value-based
communications. Our print, video, multimedia, and online marketing communication
tools and distribution methods distill what makes your offerings unique
and essential to your customers’ business success. Our customer- or partner-facing
collateral includes white papers, customer evidence, case studies, product
data sheets, brochures, presentations, and more. Use marketing collateral
to reinforce your messaging whenever technical specialists discuss technology-based
solutions, or sales professionals engage with your customers.
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Direct response
Entice your customers to take action
-- immediately
Go directly to your customers with a persuasive call to action. We’ll
show you how we transform marketing objectives and prospect lists into
a direct-response initiative that focuses on hitting your sales targets
and integrates with your existing brand marketing plan.
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Internet marketing
Deliver your message through new channels
Maximize the benefits of traditional strategic marketing by adding Web
2.0-based distribution channels such as viral marketing, blogs, wikis,
social networking, podcasts, Internet advertising, search engine optimization,
and other digital media well as to your marketing communications toolkit.
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Sales aids
Improve your odds of success with value-centered
sales aids
Share the advantages of our value marketing experience. Sales aids include
product data sheets, battle cards, sales scripts, competitive analysis,
and electronic and in-person presentations. These tools help you build
and deliver a defensible, executive-level business case based on quantitative
and qualitative evidence. Value-based training positions your organization
as a trusted value-added partner, not just a supplier with a product.
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RFP responses
Stand out from the crowd with value-focused
messaging
When you respond to RFPs, it pays to address your customers’ concerns
in terms of value. We use value-centered positioning and messaging to
transform descriptions of your company’s capabilities into finely focused
value propositions that reinforce your core messaging, presented as answers
to RFP questions.
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Presentation coaching
No need to go it alone
You’ve developed your strategy and written your business plan. Now, it’s
time to make your pitch to potential investors or sales prospects. Our
presentation coaching services provide personal mentoring that enables
you to create and tell a compelling story about your company, showcase
its products or services, and explain its value in simple direct language
that make it convincing.
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